Adelaide Arcade’s specialty store, Alexandra Lingerie, is turning ten this April! A decade of expert fittings, exquisite lingerie, and unwavering dedication to helping women feel confident and supported is an incredible milestone, and owner Alexandra Vaissiere is celebrating in style with her customers and growing team.

A Passion for Perfect Fit

Affectionately known as the ‘French Big Boobs Expert,’ Alexandra has spent the last ten years revolutionizing lingerie shopping for fuller-busted women in Adelaide. Her journey began in France, where she saw firsthand the industry’s lack of size diversity. Frustrated by the limited options available to women, she took a leap of faith and opened her own boutique in Adelaide, determined to make a change.

“I opened my shop in Adelaide with the intention to change everything,” Alexandra says. “Most women who walk through our doors are wearing the wrong bra size—because until now, they’ve never had a real choice. We don’t just sell lingerie. We help women feel supported, confident, and comfortable in their bodies.”

A One-Day-Only Celebration Sale!

To mark this special occasion, Alexandra Lingerie is offering 10% off the top ten styles for one day only on Friday, 4 April! This is the perfect opportunity to experience the boutique’s renowned expert fitting service and treat yourself to luxurious European lingerie at a special price.

Growing Stronger Every Year

Alexandra Lingerie’s commitment to exceptional service and the perfect fit has set it apart from department stores and big-name lingerie retailers. The boutique has flourished in Adelaide Arcade, doubling in size in 2021 to accommodate increasing demand. The expansion introduced a second storefront, featuring glowing window displays that beautifully showcase the boutique’s collection.

Since then, Alexandra has built a dedicated team of expert fitters, ensuring every woman who visits receives personalized service. The store’s Parisian-inspired ambiance, large accessible fitting rooms, and diverse size range make it a welcoming space for all.

Leading the Industry in Fit & Fashion

Alexandra’s impact extends beyond Adelaide Arcade. She has appeared at high-profile events like Vogue Festival and shared her expertise on industry panels at the prestigious Salon de la Lingerie in Paris. Her boutique is now recognized as a must-visit destination for women seeking elegant, supportive, and beautifully crafted lingerie.

With sizes starting at 6D and extending to 26 band sizes, cup sizes from D to KK, and an upcoming extension to LL from July this year, Alexandra Lingerie continues to break barriers and redefine the lingerie shopping experience.

Join the celebration, shop the exclusive birthday sale, and toast to ten years of confidence, comfort, and style at Alexandra Lingerie!