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Say hello to Fella Hamilton

We couldn’t be more excited to welcome Fella Hamilton to the Adelaide Arcade community!

This iconic Australian fashion brand was founded in 1969 by Fella Hamilton who came up with the concept for her business in a sauna of all places! Fella met a stylish woman wearing a fabulous terry towelling turban and she was disappointed that this turban, from London, was unavailable in Australia. Using her own creativity Fella immediately went to a local dressmaker to make one for herself and this is when she recognised the potential.

Fella started out producing and selling her turbans and later expanded her range to include terry beach cover-ups, dresses and tracksuits. In the 1970s, Fella started wholesaling her products to boutiques and department stores around Australia and eventually opened up her retail stores. Fella Hamilton has stood the test of time by remaining true to Fella’s dream of providing stylish high-quality women’s fashion, enabling them to look and feel beautiful for every occasion.

You can find Fella Hamilton at Shop 15, Ground Level, Adelaide Arcade.



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